The girls from the viral "Gen Z Boss and a Mini" TikTok have officially responded to the negative reactions from their initial, subjectively cringe video.
The women are employees at TBH Skincare, a skincare company with a following on both Instagram and TikTok under the username @tbhskincare_.
Last week, their then-recent Instagram Reel (which followed the viral "Boots and a Slick Back Bun" trend) landed on the wrong side of Twitter / X where so-called "manosphere" users used them to spew reactions many perceived as hateful and misogynistic.
Is this the longhouse? pic.twitter.com/ZK6FkoF1y3
— Cabana Boy 🌴 (@Alkibiades_) July 10, 2024
Sure, for some people, the video is a bit cringy. Their enthusiastic delivery of a simply structured trend inherently emitted a tryhard aura (which likely transcends gender because, if it were guys doing it, they'd also give off extreme normie vibes). The cringe compounded when people realized they were a brand account because dunking on brand accounts is a storied activity.
However, some of the trad users (what one might call "chuds") on Elon Musk's 𝕏 quickly transformed the video into a bit of a woman-hating frenzy, mocking the girls within their own comment sections.
In turn, the TBH Skincare girls attempted to clap back with a video satirizing the hate comments, translating them into their original video's singsong format.
@tbhskincare Feeling inspired by all the love x #genzbossandamini #bootsandaslickedbackbun #workhumour #tbhskincare #skincareroutine ♬ original sound – tbh skincare
The manosphere X users quickly discovered the new video and more reactions ensued. Surprisingly, a lot of them folded and admitted that the clapback was pretty strong.
Of course, some held onto their original comments, standing 10 toes down on their initial memes.
Aight I'm ngl they're kinda funny
pic.twitter.com/idZ1P880sF— President-Elect Toguro (@PresidentToguro) July 13, 2024
Only time will tell if TBH Skincare's viral marketing paid off. At the same time, it'll be interesting to see how "Millennial cringe" transforms into "Zoomer cringe" as Gen Alpha emerges from their Skibidi Toilet brainrot. When the Class of 2030 graduates high school, it will already be too late.
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