Examples of Project Coconut posts from TikTok.

Project Coconut

Part of a series on Kamala Harris 2024. [View Related Entries]

Updated Jul 23, 2024 at 05:09PM EDT by Zach.

Added Jul 23, 2024 at 02:51PM EDT by Aidan Walker.

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About

Project Coconut is a codename or nickname for the presidential campaign of Vice President and potential Democratic candidate Kamala Harris. The term was widely used by supporters of Harris in the days following Joe Biden's withdrawal from the race and her entry into the 2024 United States Presidential Election. "Coconut" in the name refers to Kamala Harris' viral You Think You Just Fell Out Of A Coconut Tree catchphrase, while "Project" may reference Project 2025, a plan created by Republican officials and operatives for a second Trump administration. In late July 2024, posts and memes using "Project Coconut" in reference to her campaign and the possibility of a Harris administration notably increased on various social media platforms as support for her grew.

Origin

On July 21st, 2024, President Joe Biden dropped out of the 2024 presidential race and endorsed his Vice President Kamala Harris. Five minutes after Biden's letter dropping out of the race was posted to Twitter / X, user @ali_sivi posted that "project coconut is a go" (seen below), receiving over 92,000 likes and 11,000 reposts in the course of two days.[1]


bald ann dowd @ali_sivi project coconut is a go 1:51 PM Jul 21, 2024 3.5M Views 76 11K 92K ☐ 1.5K ↑ <]

Spread

Enthusiasm for the Harris campaign among her supporters built over the weekend in late July 2024, leading to a series of memes and symbols such as the use of Coconut and Palm Tree Emojis, Charli XCX's declaration that "Kamala IS brat" and many TikTok edits and remixes of her coconut tree quote.

In the comments of many Harris-themed meme videos or fancams during this timeframe, numerous users repeated the phrase "PROJECT COCONUT" or some variation of it as it spread. For example, on a July 22nd, 2024, post from the official campaign TikTok account @kamalahq, which called for a "feminomenon," users commented with the phrase "Project Coconut" several times (seen below), earning tens of thousands of likes in a day.[2]


brat Tatoooooo Project COCONUT 1d ago Reply Krat View 84 replies ✓ Maenys Between the two projects i prefer the coconut project 20h ago Reply View 10 replies ✓ . . . ♡ 119.5K 6206

Elsewhere on TikTok, many users posted videos celebrating Project Coconut. For example, on July 22nd, TikToker @sweetcyns posted a dance set to Charli XCX's 'Apple' dubbed to an audio of the "Coconut Tree" speech (seen below, left) earning over 1,600 likes and 168,000 views in the course of a day.[3]

Also on July 22nd, 2024, TikToker @sorchabby93 posted a lip-synch to the Coconut Tree speech (seen below, right), earning over 1,300 likes and 84,000 views in a day.[4]

https://www.tiktok.com/embed/v2/7394244523402071326
https://www.tiktok.com/embed/v2/7394485550184402206

Various Examples


issy @issypilled ⚫ Jul 21 found out joe biden dropped out of the presidential race from this tweet bald ann dowd project coconut is a go 17 @ali_sivi Jul 21 2.9K 77K ill 1.8M Zakk → project COCONUT IS A GO 23h ago Reply Hemi and cat What does this mean 19h ago Kézia Reply You exist in the context 19h ago Reply Hemi and cat ?????? 19h ago 205.6K 300 2239 86 Reply View 133 more ✓ Hide torey* @torrrreyy⚫ Jul 21 This is so important M O Mamá Ok. Please explain project coconut A A ¡Message bald ann dowd project coconut is a go @ali_sivi ⚫ Jul 21 277 Cash 1.1K ili 29K 0
https://www.tiktok.com/embed/v2/7394504086332198186
https://www.tiktok.com/embed/v2/7394674888235093278

Search Interest

External References

[1] X – @ali_sivi

[2] TikTok – @kamalahq

[3] TikTok – @sweetcyns

[4] TikTok – @sorchabby93

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