kevin jonas wearing green next to edit of "brat" album cover

What Is 'Brat Summer?' The Viral Meme Inspired By The New 'Charli XCX' Album Explained

Pop artist Charli XCX has found massive success with her latest album Brat and many are calling it the album of the summer. Taking things a step further, some of her biggest fans have declared summer 2024 a Brat summer, denoted by a specific shade of green, acting trashy and letting loose. But what exactly is a Brat summer and why has it become such a massive meme? Here's what you need to know.

someone left the cake out in the rain @bjorksunibrow said you wanted a brat summer and now look at you on antibiotics 1:10 AM âš« Jul 6, 2024 1.4M Views


What Is A 'Brat Summer?'

A few days before the release of Brat, Charli XCX made a post on her Instagram reading, "BRAT SUMMER GET READY." Then, on the day of the album's release, BBC Sounds posted an interview with Charli. During the interview, the interviewer asks her what it means to have a Brat summer.

Charli answers that a Brat summer can be "quite luxury" but also "trashy […] like a pack of cigs and a Bic lighter." Since then, social media has run with this idea, with a big emphasis on the "trashy" part. Essentially, a Brat summer is a summer where you let loose, stay out late, act like a brat, wear a lot of green (in the specific shade of the album cover ideally) and generally have a good time, probably while listening to Brat.


How Is 'Brat Summer' Used In Memes?

The ushering in of Brat summer has inspired a wave of memes about what it means to have a Brat summer. Many of these memes feature photographs of subjects that share the same, or a similar, shade of green as the Brat album artwork. Others are taking a more satirical approach to the meme and portraying their Brat summer as the opposite of outgoing and wild, posting memes about laying in bed until noon and generally rotting.

The meme is very similar to and inspired by memes like hot girl summer and white boy summer. This time, however, there's the added element of an album with a specific aesthetic to tie the meme together.

CARA MIA @prodmelaudme Brat summer 4-19 PM. lul 12, 2024 1.4M Views GAMES Cole @colipher This diva right here. She's TRULY having a brat summer: not working, taking time off to vibe until labor day 7:24 PM - Jul 11, 2024 2.1M Views G Court Square brat summer expectations brat BRAT SUMMER FLUM Brat' Green Summer Cooking - The New York Times Visit > HUFF GREEN LIQUID POURS NTO TERMINAL AT MIAMI INTERNATIONAL AIRPORT Von Dutch VS brat summer reality This was supposed to be the Summer of brat OUTPATIENT 365 FARMACIA CO RMACIA ben @benvyle brat summer 365 FARMACIA COMPANY FARMACIA COMPAN Vision wood INGRING CAUD 5:05 PM - Jul 7, 2024 2M Views



For the full history of Brat summer, be sure to check out Know Your Meme's encyclopedia entry for more information.




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