rick astley wearing sunglasses in the music video for never gonna give you up with the subtitle "you know the rules and so do I"

This article explains the origins and usage of the meme.

You Know the Rules and So Do I

Part of a series on Rickroll. [View Related Entries]

Updated Mar 16, 2020 at 03:23AM EDT by Y F.

Added Mar 11, 2020 at 09:00AM EDT by Matt.

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About

"You Know the Rules and So Do I" is a memorable line of lyrics from the song "Never Gonna Give You Up" by Rick Astley. Online, people have used screenshots of Astley singing the line in the music video for the song as reaction image.

Origin

On July 27th, 1987, the song "Never Gonna Give You Up" by Rick Astley was released in the United States.[1] In the song, Astley sings, "We're no strangers to love / You know the rules and so do I / A full commitment's what I'm thinking of / You wouldn't get this from any other guy." On October 25th, 2009, the Official Rick Astley YouTube channel uploaded the music video. The post received more than 660 million views in less than 11 years (shown below).



Three years after Rick Astley Official uploaded the video, YouTuber LinkittoMe posted an isolated clip of Astley singing "you know the rules and so do I." Within eight years, the post received more than 31,000 views (shown below).



Spread

In 2020, a screenshot of Astley singing the line became a widely-used image macro. On March 5th, 2020, Redditor [2] mijuzz7 posted the image as a reaction to a joke about fighting with their brother (shown below, left). The post received more than 19,000 points (95% upvoted) in less than one week.

Minutes later, Redditor[3] Ulysses_Crowley shared a variation of the meme featuring an image of an upvote arrow at 68 upvotes, indicating that the rules require one to upvote the image to 69. The post received more than 10,000 points (89% upvoted) in less than one week (shown below, center).

Over the next week, the image saw more variations of the image. For example, on March 6th, Redditor[4] tahzeerr shared an edited version of the image to references Uno. The post received more than 5,500 points (96% upvoted) in less than one week (shown below, right).

in which Reddit up

My little brother: *rats me out to my mom* *1 hour later* Parents: *leaves the house* My brother: please don't béat me. I'm really sorry. Me: YOU KNOW THE RULES AND SO DO I ↑ 68 u/Ulysses_Crowley YOU KNOW THE RULES AND SO DO when you have only one card left in your hand UNO

Various Examples


Country: *Becomes Communist* The US: YOU KNOW THE RULES AND SO DO I Me: Exhales on a meme Reddit: YOU KNOW THE RULES AND SO DO I *Rubber production falls 1% in the Congo* Belgians: @FreskyHistory YOU KNOW THE RULES AND SO DO I
When your realize Rick Astley's "Never gonna give you up" is more than 20 years old: YOU KNOW THE RULES AND SO DO I made with mematic Vet gives parrot prosthetic wings= after owner cut them off You know the rules, and so do I Posted in r/SpecialSnowflake reddit When Palpatine learns that Maul is still alive and on Mandalore therefore breaking the rule of two YOU KNOW THE RULES AND SO DO I made with mematic

Templates


YOU KNOW THE RULES AND SO DO I YOU KNOW THE RULES AND SO DO I

Search Interest

External References

[1] Wikipedia – Never Gonna Give You Up

[2] Reddit – /r/dankmemes

[3] Reddit – /r/PewdiepieSubmissions

[4] Reddit – /r/PewdiepieSubmissions

Recent Videos 1 total

Recent Images 25 total


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